In 2024, the Roaze Multi-purpose Cotton Wipes Daily Series earned recognition from three major international awards, thanks to its medical-grade quality standards and innovative packaging design.
Celebrating its 30th anniversary, Soften Your Life – Roaze Multi-purpose CottonWipes Daily Series, Roaze’s signature daily cotton wipes collection, has been honored with three major international accolades: the 2024 London Design Awards – Gold, 2024 World Quality Awards – Silver, and 2024 New York Design Awards – Silver, marking Roaze as a standout Taiwanese brand on the global stage.
With medical-grade quality control and innovative packaging design, Roaze’s lifestyle tissue series reflects its long-standing brand mission—to gently protect skin more delicate than that of a newborn. At this key milestone, Roaze not only stays true to its roots but also elevates the cleansing experience through a renewed brand image, offering products that combine practicality and aesthetic appeal for modern women.
From Medical Origins to Daily Gentle Care
Roaze was founded in 1994 as a sub-brand of Taiwan-based medical company YOHO Medical. Originally developed for wound care, Roaze’s medical-grade gauze pads became a trusted secret in the beauty industry, known for their gentle cleansing on facial skin and even newborns.
Today, built on 30 years of expertise, Roaze introduces the only plant-based skincare tissue on the market—promoting a “Less is More” philosophy through pure water-based care. Made from 100% natural, fragrance-free premium cotton and crafted using exclusive hydro-entanglement technology, each wipe offers a plush, soft texture that meets the needs of both infants and adults for a natural, comfortable experience.
The Roaze Pure Water Wet Wipes, purified through 12 stages of EDI water filtration, feature an ultra-absorbent “One Sheet, Triple Water” technology, delivering a thick, cottony feel and a gentle, skin-friendly cleansing experience.
Elevating Clean with Science and Craftsmanship
The Roaze lifestyle tissue series immediately drew attention upon its launch. The signature product, Roaze Pure Water Wet Wipes, undergoes rigorous 12-stage EDI purification to ensure each sheet meets the highest standards of cleanliness. The innovative high-water retention formula offers a luxuriously thick texture and a refreshing, soothing touch.
Beyond quality, Roaze has also received global praise for its elegant packaging. The 2024 release of the lifestyle tissue series features low-saturation tones paired with hand-drawn female illustrations, visually expressing warmth and comfort. Inspired by six contemporary female archetypes, the designs embody strength, independence, innocence, and sensuality—reflecting Roaze’s belief that every woman can confidently express her identity while gracefully facing life’s daily challenges.
Looking ahead to 2025, the series will expand to include various product formats, such as the dual-use “Ultra Soft Dry Cotton Tissue”, the household “Facial Dry
Cotton Tissue”, and “Cosmetic Cotton Pad”. Each product is thoughtfully designed with user-friendly features, such as a hanging-dispense system to prevent moisture buildup and improve daily usability.
Practical and Planet-Friendly – Roaze’s Commitment
Roaze is dedicated to both sustainability and skin health. The lifestyle tissue series uses 100% natural plant-based cotton, carefully processed to reduce chemical residues while maintaining medical-grade standards. The products are free from fragrances and alcohol, not tested on animals, and meet multiple global safety standards including ISO, QMS, FSC, and OEKO-TEX certifications—ensuring safety for all skin types, even newborns.
In addition, Roaze’s dry tissues are biodegradable, and the packaging is made with eco-conscious materials to reduce carbon footprint, reinforcing the brand’s commitment to sustainability.
Blending Sustainability with Style – A New Standard for Everyday Living
Roaze’s lifestyle tissue series is more than just functional—it’s a reflection of modern values and refined living. Designed for women who prioritize quality, aesthetics, and environmental consciousness, every detail—from graceful packaging to thoughtful design—embodies Roaze’s deep understanding of both female empowerment and sustainability. Moving forward, Roaze remains dedicated to its core values of purity, safety, and sustainability, continuously innovating to bring more high-quality and caring products to users around the world.